While many Americkans are singing along to Bing Crosby and Wham! this December, I have been on a different musical mission. In previous Christmastide editions, the Advent Almanack has fixated on unusual seasonal music like the plygain or festive renditions of old carols and classic crooners. This season, I’ve been revisiting the body of work by Herb Alpert and the Tijuana Brass.
In our recent rediscovery of vinyl records and retro sounds from the 60s and 70s, have we overlooked Alpert and his enduring contributions to popular music? Perhaps you’ve written him off as a maker of quiz-show music, commercial pop-sugar or, worse, as a late-career adventurer into anodyne smooth jazz. Or maybe he is settled uneasily, like Bert Kaempfert, in the Easy Listening category.
Let us reconsider. And since we are in the final week of Advent, nearing the commencement of Hanukkah, perhaps we can start with a tune from Herb Alpert and the Tijuana Brass’ Christmas Album, which appeared for the 1968 holiday season:
Winter Wonderland – Herb Alpert and the Tijuana Brass
Winter Wonderland was a Depression Era tune written in a Scranton PA sanitarium by a chap battling tuberculosis, but it’s become possibly the most covered song of secular Christmas. In this rendition, Herb gives it the instantly recognizable TJB sound.
And what was that sound? The broad outlines of Herb Alpert’s career are fairly well-known; although he capitalized on his dark and handsome visage, along with a Mexican Mariachi-inspired book, to create the TJB, Alpert was in fact a musically inclined Jewish boy from Los Angeles. He played in the USC Marching Trojan Band and was inspired by the music he heard at a bull-fight. With the help of Solomon Lachoff ( aka Sol Lake ) and the percussionist Julius Wechter – one cannot investigate American music and not also investigate Jewish heritage – Herb created a band, sound and aura associated most closely with Mexico. How marvelous!
But another key to the Alpert 1960s catalog was the way he played the trumpet. Unorthodox to say the least. If you were trying to learn the instrument at that time, as I was, Herb Alpert was the guy your teacher told you NOT to emulate. I don’t know where he learned to play it that way, but it was an underpowered, kind of fuzzy sound, with a technique of short, staccato passages known technically as marcato. He sounded closer to Miles Davis in this respect than Harry James, Fred Moch or the Stan Kenton trumpet players that were more classically trained.
Mariachi music often features two trumpets played in close harmony, and the TJB mirrored that approach. However, Alpert’s unique way of playing was often impossible to duplicate, so on many TJB recordings he double tracked the trumpet parts himself, creating an even more distinctive sound. Sol Lake often played to this feature in wonderful minor key signatures, like “Bittersweet Samba” from 1965:
The record cover featuring Dolores Erickson covered ( mostly ) in whipped cream has become – let us not resort to iconic – renowned and recognizable by millions. Dolores is 82 these days, Herb is 84. That album featured all songs about food, by the way.
Never to be overlooked in the creation of a “sound” is the role of the recording engineering. A good bit of the TJB work was made in the Gold Star Studio in Hollywood, also legendary in music heritage as the domicile for Phil Spector’s Wall of Sound and the gang of sensational first-call session musicians known as The Wrecking Crew. Herb Alpert was fond of Gold Star and credits the recording environment there, and the production of Larry Levine, for helping him create his distinctive Tijuana Brass sound.
Having listened to most of the TJB’s 13 records, it’s easy to see their progression but difficult to pick out one song that totally exemplifies the group. One of my favorites, though, is the theme song from a 1967 spy spoof movie called Casino Royale. Yes, Bond fans ( of which I am one ) will recognize this also as the title of Daniel Craig’s first incarnation of 007 from 2006. So hard to keep the legacy straight.
This one has it all: the unmistakable TJB sound, applied to a nice mid-60s Burt Bacharach tune, the Alpert double-tracking, a fantastic power pop arrangement, and even a cool distortion-fuzzed Fender ending.
Herb founded a successful record company (A&M, which lived for some 35 years), created some distinctive spin-offs – who remembers Wechter’s Baja Marimba Band or Sergio Mendes and Brasil 66 ? – and gradually aimed his performing career at jazz music.
I think he deserves a second, third and fourth hearing.